Privacy Policy

ShoWine recognizes the importance of protecting the privacy of your personal data. The following information relates to the personal data provided by users when accessing and / or registering on the website (" Site ") or making a purchase on the Site itself.


 1. Who is the data controller of your personal data?

ShoWine Srl, VAT number 02499050207, with registered office in Porto Mantovano, Via Via Parigi, 8 / d (" ShoWine "), is the data controller of your personal data.

You can contact ShoWine at any time at the following contacts.

Mailing address: Showine srl Via Parigi, 8 / d - 46047 Porto Mantovano - MN

Phone: +39 0376 408127



2. Purpose of the processing, categories of data processed, legal basis of the processing and data retention times

Purpose of data processing

ShoWine will process your personal data provided by you for the following purposes:

a) to allow registration on the Site and to use the services reserved for registered users, including the possibility of making an online purchase;

b) to allow the conclusion of the purchase contract and the correct execution of the operations connected to it, including after-sales assistance activities. Furthermore, users, even if not registered, will be able to send requests for information or clarifications on the products for sale on the Site and, to process this request, ShoWine will request the provision of some personal data (e.g. name, surname and e- mail);

c) for administrative and accounting purposes as well as to fulfill legal obligations;

d) subject to the express consent of the user, for the sending of informative and promotional communications (including the "newsletter") by ShoWine, in relation to its products and services, as well as for carrying out market research, by means of email and postal service (so-called "marketing" purposes).

e) limited to the e-mail coordinates provided by the user in the context of the purchase of a product or service offered and sold on the Site, to allow the direct sale of similar products or services without the need for the express and prior consent of the interested party and on condition that the user does not exercise the right to object (so-called "soft spamming").

Data category

ShoWine, for the aforementioned purposes, will process the following data:

navigation data: it is possible to access the Site and view the products offered for sale without requiring the provision of any personal data. However, the computer systems and software used to operate the Site acquire, during their normal operation, some personal data whose transmission is implicit in the use of internet communication protocols, through cookies which are small text files that are installed by a website on the user's browser and which record some information relating to his browsing activity; such data, if the cookies are not disabled, are communicated to the site that installed them every time the User returns to visit them.

This information is not collected to be associated with identified interested parties, but, also by their very nature, could, through processing or associations, allow the identification of the user.

This category includes IP addresses or domain names of the computers used by users accessing the Site, the addresses in Url notation of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file got in response, etc. These data are used to obtain anonymous statistical information on the use of the Site (such as, in particular, the number of accesses) and to check its correct functioning. This process does not provide for the processing of directly identifying information. For more information on the cookies used by the Site, please read thecookie policy .

contact details. we will use your contact information, your name, surname, email address, VAT number or social security number, delivery address and, where different, billing address to (i) process your purchases and any returns, exchanges and complaints; (ii) communicate with you about your purchases and to respond and manage any requests or comments that may concern our products or services; credit card details: if you have chosen to pay by credit card, you will need to provide information on the credit card on our website to complete the purchase (card number, holder, expiry date, security codes). These data will be acquired by the payment service provider who will act as independent data controller, without passing through the ShoWine server which, therefore, will not process such data in any way. The data will be acquired in encrypted format and according to the security requirements of the PCI certification. The payment service uses the SSL (Secure Sockets Layer) protocol. The user can request, through the Site, the saving of such data but the data will be saved directly by the payment service provider and will not be acquired by ShoWine which will only keep track of the last four digits that make up the credit card number only. and exclusively to prevent any fraud in online payments;


Legal basis for data processing

The legal basis for the processing of your personal data for the purposes referred to in point:

a) is the provision of the requested service or the response to your request;

b) is the fulfillment of our contractual obligations that arise when you purchase our products or request any of our services;

c) is the fulfillment of a legal obligation.

In all the aforementioned cases your consent is not required.

The legal basis for the processing of personal data for the purposes referred to in points d) and e) is, on the other hand, your consent.

Your personal data could also be processed on the basis of our legitimate interest, for example to defend ourselves in a dispute, to prevent fraud or abuse, or to enforce our conditions of sale.


Withdrawal of consent

If you wish to withdraw your consent, please contact us at:

In this case we will no longer process your data for marketing purposes, as we will consider this revocation as your opposition to the data processing for this purpose.

Your right to object to the processing of your personal data for marketing purposes carried out through automated contact methods (e-mail) also extends to traditional ones (mail), without prejudice to your possibility to exercise this right in part, i.e. by opposing yourself. , for example, only by sending promotional communications via automated tools, always by writing to:

Limited to sending the newsletter, you can also object to the processing of data concerning you by means of a specific onelink present at the bottom of any e-mail with promotional content sent by ShoWine that allows automatic unsubscription to the newsletter.

Please note, however, that the withdrawal of your consent does not affect our right to process your data if such processing is necessary in order to fulfill our contractual obligations and / or to the extent that we are required to process your data by law. or to defend ourselves in a dispute, to prevent fraud or abuse, or to enforce our terms of sale.

How long are the data stored?the

Registered users: if you have an account, we will keep your data for as long as you are registered on our Site. If you decide to cancel your registration, your account will be automatically closed and your personal data automatically deleted.

Unregistered users: if you have not registered on our Site, we will save your data for 12 months starting from your last purchase. If you have not made any purchases for a consecutive period of 12 months, we will delete all your data from our records.

For sending the newsletter, personal data (name, surname and email address) will be kept until the user has communicated his wish to unsubscribe and in any case for a period equal to 12 months from the date of the last use by by ShoWine.

In relation to the administrative-accounting activities, relating to the conclusion of the contract and after-sales assistance, it is specified that personal data will be kept for the time provided for by the provisions on the conservation of contractual and accounting documentation and according to the statute of limitations established by law.

We may retain your personal data for a longer period of time if we need to defend ourselves in a dispute or to prevent fraud or abuse.

More information regarding the retention period of your personal data and the criteria used to determine this period can be requested by writing to:


3. What happens if the data is not provided? 

Apart from what is specified above regarding navigation data, the provision of your personal data for all the purposes indicated is optional, any refusal to provide the data in question will make it impossible for you to register on the Site and / or to conclude a online purchase.

When you buy our products online, register an account or subscribe to the newsletter, we will notify you which data are mandatory by marking the fields in which such data must be entered with a symbol (*). The provision of mandatory data is necessary for ShoWine in order to be able to fulfill its contractual obligations, for example the processing of your order or the fulfillment of the registration services requested by you.

With reference to marketing purposes, the consent to the processing of your personal data is purely optional and can be expressed by selecting a specific box at the bottom of theform registration on the Site or by subscribing to the newsletter. Failure to consent will not have any consequence on the possibility of registering on the Site and / or making purchases on the same and will only imply your inability to receive information and promotional communications (including the "newsletter") from ShoWine, in relation to its products. and services, as well as for carrying out market research, by email and the postal service.


4. How the data are processed? 

The processing of personal data will mainly be carried out with the aid of electronic or automated tools, in the manner and with suitable means to guarantee the security and confidentiality of the data, in accordance with the provisions of the legislation on data protection. personal. In particular, all technical, IT, organizational, logistical and procedural security measures will be adopted, so that the minimum level of data protection required by law is guaranteed, allowing access only to the persons in charge of processing.


5. ShoWine shares your information with others? 

ShoWine may communicate your personal data to the following subjects:

to its employees and / or collaborators, for the performance of administration, accounting and IT and logistic support activities who act as, respectively, persons in charge and data processors; to companies or consultants in charge of installation, maintenance, updating and, in general, the management of ShoWine hardware and software; to all those public and / or private subjects, natural and / or legal persons (legal, administrative and tax consultancy firms), if the communication is necessary or functional to correct fulfillment of the contractual obligations assumed in relation to the services provided through the Site, as well as the obligations deriving from the law; to shippers and to the subjects in charge of the delivery and / or collection of the purchased products; to all those subjects (including Public Authorities) who have access to data by virtue of regulatory or administrative measures;


All personal data provided by users in relation to registration on the Site and / or purchase through the Site are not subject to disclosure. The updated list of data processors, if appointed, can be consulted at the ShoWine headquarters.


6. Your data will be transferred abroad? 

It may be the case that we need to share your personal data with our selected suppliers, who may process your personal data in countries both inside and outside the EU / EEA. In the case of transfer of personal data to non-EU countries, which the European Commission considers not to have an adequate level of protection to that of EU / EEA countries, ShoWine will adopt adequate security measures to ensure that the transfer of the same is adequately secure. and protected, such as the standard contractual data protection clauses approved by the EU Commission.

For information on the possible transfer of your personal data abroad, you can write to:


7. What are your rights 

This section summarizes your rights, which you can exercise at any time and free of charge, by writing to:

Your rights are as follows:

obtain confirmation of the existence or not of personal data concerning him and have it communicated in an intelligible form; know the origin of the data, the purposes of the processing and its methods, as well as the logic applied to the processing carried out through electronic means; request the '' updating, rectification or - if interested - integration of data concerning him; obtain the cancellation, transformation into anonymous form or blocking of any data processed in violation of the law, as well as to oppose, for legitimate reasons, to the treatment; to oppose any treatment aimed at sending advertising material, direct sales, carrying out market research and commercial communication.

In addition to the rights listed above, you can also benefit from the following rights with effect from 25 May 2018

request the limitation of the processing of your personal data in the event that: (i) you have to contest the accuracy of your personal data, for the period necessary for ShoWine to verify the accuracy of the same; (ii) the processing was unlawful and you opposed the deletion of your personal data and you instead requested that its use be limited; (iii) although ShoWine no longer needs it for processing purposes, the personal data are necessary for the assessment, exercise or defense of a right in court; (iv) you should oppose the processing pending verification of the possible prevalence of the legitimate reasons of the data controller with respect to those of the interested party; obtain the portability of the data concerning you, where applicable; propose a complaint a complaint to a supervisory authority, in particular in the Member State in which you have your habitual residence (if you are in Italy the Guarantor for the protection of personal data) or in the place of the alleged violation.


8. Changes

ShoWine reserves the right to occasionally make changes to its privacy policy or practices. We will publish the updated policy on our website and, therefore, we invite you to consult this page from time to time.

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